How can businesses keep up with customer expectations for social media follow-ups? | SmartBlogs
See on Scoop.it – Social Media – Whats new
This article by by Jesse Stanchak follows up on the one I recently wrote – “Customer Service; Traditional or the New Norm – Social Media”. If you maintain a presence on social media, you need to be responding directly to your customers – whether they are asking for support or if they are just addressing your brand.
This week we asked, When you post about a brand on a social network, do you expect that brand to see that post and respond in some way? The results:
I expect a response only when I’ve addressed a brand directly, such as by posting on its Facebook page: 57.14%
I don’t expect a response, but it’s nice when it happens: 27.59%
I expect brands to respond to any post that mentions them, and I become upset if I don’t hear from them: 9.36%
I don’t expect a response and would prefer brands didn’t reach out to me: 3.45%
No opinion: 2.46%
See on smartblogs.com
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