FAQ

1. What is Boomerang Social?
   Boomerang Social is a digital marketing service based in Raleigh, NC, specializing in social media marketing and online ads. They help small businesses and local trades expand by developing, setting up, and maintaining marketing plans.
2. What services does Boomerang Social offer?
   Boomerang Social offers a range of digital marketing services, including social media management, PPC (pay-per-click) advertising on Google, Facebook, Instagram, and Bing, online reputation monitoring, email campaigns, website assistance, and marketing strategy development. They also provide virtual assistant support for tasks like content creation.
3. How do PPC ads work with Boomerang Social?
   Boomerang Social sets up and manages PPC campaigns on Google Ads, etc. They gather business information, define keywords, demographics, and goals, launch targeted ads, monitor performance, and provide reports on impressions, website visits, and calls. Ads can target local or global audiences and appear above or below organic search results.
4. What are the benefits of using PPC ads through Boomerang Social?
   PPC ads help connect businesses with relevant customers across channels, driving immediate revenue in a competitive digital landscape. Benefits include the ability to reach customers within specific geographic areas. Global search ad spending is projected to reach $164.6 billion in 2022, highlighting its growth potential.
5. What is online reputation monitoring, and why is it important?
   Online reputation monitoring involves tracking and responding to customer reviews and feedback on platforms like social media and Google. It’s crucial because negative information spreads quickly, impacting revenue—businesses risk losses from bad recommendations, while positive reviews can boost earnings by 52% (with 9+ recent reviews) or 108% (with 25+ reviews).
6. How does Boomerang Social help with online reputation monitoring?
   They monitor reviews, reply to feedback, ask for new reviews, thank customers for positive comments, and consult on handling negative ones. This helps turn unhappy customers into loyal ones, improves local SEO rankings, and enhances customer trust, as 57% of consumers only use businesses with 4+ stars.
7. Do you offer Google PCMax Campaigns?
   Yes, Boomerang Social provides Google PCMax Campaigns as an option for businesses with limited budgets. These are suitable for standard offerings and allow ads to target users searching for specific products in a location or those already in the area, with easy monitoring.
8. What kind of client testimonials does Boomerang Social have?
   Clients praise Boomerang Social for professionalism, creativity, and results. For example, Robin Werling noted 30% more inquiries from paid ads, Martin Brossman called it the best investment for social media and reputation enhancement, and Betsy Smith appreciated focus on blogs and social media thriving.
9. How can I contact Boomerang Social?
   You can reach them by calling 919-578-8515, emailing via their contact form at https://trianglesocialmediavirtualassistant.com/contact-colleen-social-media-marketing/, or visiting their website for more details.
10. What topics are covered in the Boomerang Social blog?
    The blog informs and educates on digital marketing, including AI-driven tools for small businesses, algorithm changes on Google, handling duplicated social media accounts on Facebook and Instagram, and the impact of technology on marketing strategies.
11. Does Boomerang Social use AI in their services?
    Yes, their blog discusses how AI transforms marketing by streamlining connections with audiences, indicating they incorporate AI-driven tools in services like social media and PPC to enhance efficiency for small businesses.
12. What personal data does Boomerang Social collect?
    They collect data from comment forms, including IP addresses and browser details for spam detection. Boomerang Social itself does not share your data anywhere. But emails may be hashed for Gravatar, and cookies (first- and third-party from Facebook and Google) are used for functionality, user experience, and advertising. Embedded content from other sites may also track interactions.
13. How long does Boomerang Social retain user data?
    Comments and metadata are retained indefinitely for follow-up approvals. User profile information is stored for registered users, who can request exports or erasure (except for administrative, legal, or security needs). Cookies last from one day to one year, depending on the type. Upon the termination of our working agreement, all login information will be deleted.
14. What are user rights under Boomerang Social’s privacy policy?
    Users can request an exported file of personal data, ask for erasure, view/edit profile information (except usernames), and manage cookies. Website administrators can also access/edit this data, but users are advised not to upload images with location data.
15. How do I get started with Boomerang Social’s services?
    Contact them via phone (919-578-8515) or email to discuss your needs. They’ll gather information about your business and your goals, develop a customized marketing strategy (e.g., PPC, social media, or reputation monitoring), launch campaigns, and provide ongoing monitoring and adjustments for optimal results.