Don’t Be Found One Time On Page Five Of Google Local Search!
Google had a big question back in the early 2000s. How do they get local businesses into their search engine results? Fortunately for Google around this time, old-school print directories like the original Yellow Pages had started uploading their business data online onto the new business directories. So Google figured out that they could go out and basically crawl these online directories, and store this information in their own database.
But Yet Google Had A New Issue
After Google launched Google Maps they’ve got a new challenge. How accurate is this data? How much trust can be put in this data? And, ultimately, how do they rank these local search results? Along with that, how trustworthy and valid is this business? So what Google does next is it goes out to other top directories to reconfirm the data that it has about your business. If it matches what they have, then all is well in their world.
If a potential customer goes online and sees your business information is incorrect or confusing, they will lose trust in your business. It’s all about staying consistent and having an accurate reflection of your brand not only offline but online as well. The business data we are speaking of is called NAP for short. That is your company Name, your company Address and your company Phone number. If this data is incorrect on any of the other directories, then it actually damages your performance in Google’s local search visibility.
- 94% used a business information site in the last year*
- 85% found incorrect or incomplete information about a business on a listing
- 64% visited the wrong location for a business because its address was wrong online
There are dozens of sites that Google is using to reconfirm your location data. So, as a foundational step, it’s very, very important to manage your listing data. Example: If you run a local search query like “plumbers near me,” or “lawyers near me,” you’ll notice that sites like Yelp and niche directories rank very, very high on the first page of Google search. That is because they have a lot of domain authority = Google puts a lot of trust into them.
The “experts” believe that listings make up nearly 11% of the overall ranking factors for Google’s local pack results, which is a huge amount of influence that it has in your rankings.
SOLUTION – Listing Management
- We Audit Your Existing – Adds to Better Ranking
- We Clean Up and Build Listings on the Powerful Directories – Accurate Information
- We Build a Campaign Report – You Can See What Was Done
So, after we’ve got the audit report we know exactly what we need to work on. What we then do is go out and clean up any incorrect listings and build new ones on the most powerful directories. So at the end of this, we will hand over a finished campaign report, which details all of the listings that we’ve built and updated for you, so you can have a record.
*Statistics from Brightlocal.com