Google & Bing Ads For Small Businesses
Stand Out From the Competition
Google Ads and Bing Ads (PPC Marketing) help businesses of all sizes connect with relevant customers across many channels and partner sites. Google and Bing ads allow you to reach out to potential customers within a few miles of your business or broadcast your ads to entire regions or countries. With PPC Ads, it’s up to you.
Boomerang Social Marketing in Raleigh NC creates targeted marketing using multi-channel online ads that will assist growth in your small business.
There are two sections of paid Google Ads, one above the “natural” or organic links and one at the bottom of the results page. Whether you’re a brick-and-mortar shop with just one location or a bustling Fortune 500 company, PPC Ads can likely offer you plenty of value.
According to research from Social Media Today, PPC spending hit the 11-figure mark for the first time in 2017 with just over $10 billion invested… and it’s only been growing since then. According to Statista, in 2022 search advertising spending is expected to amount to 164.6 billion U.S. dollars worldwide.
PPC (or pay-per-click search ads) is a critical component of most digital marketing plans. Ranking organically in search results is unbelievably competitive, can take a long time, and isn’t very helpful for most businesses that need to drive meaningful revenue this month, let alone this quarter.
With Google and Bing Ads we will send you reports on how many people are shown your ads, visit your website, or call your business, and we will check in to see how the phone is ringing. We direct PPC Ads to reach very specific audiences depending on what your business specializes in.
Give us a call at 919-578-8515 to discuss your marketing today.
Get the Results You Care About
According to ComScore, Bing and its partners make up a combined 35.6% of the US desktop search market! Bing’s average CPC is 33% lower than what we see on Google Ads. Bing also still serves ads in the right-hand rail of the SERP, unlike Google, which gives it more room to show ads from advertisers with lower bids
The thing with PPC Ads is you can’t just create the ad campaigns, let them sit and just run, and expect results. Running an effective Ad PPC campaign takes dedication and attention to the many details that are provided.
Boomerang Social Marketing does just that! We obtain all the necessary information from you, set them up, start them running, and then monitor them through their journey making sure they are getting in front of the right people/businesses.
Google Smart Campaigns
Smart Campaigns offer online advertising for all businesses looking to increase their site traffic and get more transactions on their website locally or globally. It’s perfect for the small business that doesn’t have the marketing budget needed for the standard search ads.
If you have a storefront, your ad can show when people search anywhere in your location for your product (ex: “pizza San Francisco”) or when people are already in your geographic area and simply search for your products (ex: “pizza parlor”). If you sell online, you can choose which countries, states, or cities see your ad.
Both Google PPC and Smart Ads are available to all and deciding what one to use will depend on your business’s needs and budget. If your business has a pretty standard offering, Smart Ads might be an ok option.
LET’S DEVELOP A MARKETING STRATEGY TOGETHER!
Your brand integrity is always a priority with every ad we write and every banner we design. We start by working with you to set the right campaign goals for what you want to achieve.
We’ll define your keywords, demographics and audience, making sure you’re asking the right questions:
- Starting with who is your main audience?
- What action do you want them to take?
- What’s the level of connection between you and your audience?
- What messages resonate with them?
- Do you have something of value to offer to them on your landing page?