Google Ads For Small Businesses
Stand Out From the Competition
Formerly known as Google AdWords, Google Ads help businesses of all sizes connect with relevant customers across all many channels and partner sites. Ads allow you to reach out to potential customers within a few miles of your business or broadcast your ads to entire regions or countries. With Google Ads, it’s up to you.
There are two sections of paid Google Ads, one above the “natural” or organic links and one at the bottom of the results page. Whether you’re a brick-and-mortar shop with just one location or a bustling Fortune 500 company, Google Ads can likely offer you plenty of value.
PPC or paid search is a critical component of most digital marketing plans. Ranking organically in search results is unbelievably competitive, can take years, and isn’t very helpful for most businesses that need to drive meaningful revenue this month, let alone this year.
With Google Ads we will send you reports on how many people are shown your ads, visit your website, or call your business. We can even direct them to reach very specific audiences if your business specializes.
Get the Results You Care About
1.5 million businesses generated $111 billion in revenue from Google’s search and advertising tools, and that was in 2013! Advertising on Google can be extremely beneficial for any company with the right strategy.
The thing with Google Ads, you can’t just create it, let it sit in a bunch of other search-result, and expect results. Running an effective Adwords campaign takes dedication and attention to the many details that Google provides you.
Boomerang Social does just that!
Google Smart Ads
Smart Ads offer online advertising for all businesses looking to increase their site traffic and get more transactions on their website locally or globally. It’s perfect for the small business that doesn’t have the marketing budget needed for Google Ads.
If you have a storefront, your ad can show when people anywhere include your location in their searches (ex: “pizza San Francisco”) or when people are already in your geographic area and simply search for your products (ex: “pizza parlor”). If you sell online, you can choose which countries, states, or cities see your ad.
Both Google Ads and Adwords Express are available to all and deciding what one to use will depend on your business’s needs. If your business has a pretty standard offering, AdWords Express might be an ok option.
LET’S DEVELOP A MARKETING STRATEGY TOGETHER!
Your brand integrity is always a priority with every ad we write and every banner we design. We start by working with you to set the right campaign goals for what you want to achieve.
We’ll help you define your keywords, demographics and audience, making sure you’re asking the right questions:
- What action do you want them to take?
- What’s the level of connection between you and your audience?
- What messages resonate with them?
- Do you have something of value to offer to them on your landing page?