Online Reputation Monitoring

What Does Your Online Reputation Look Like?

Everything changes all the time; what is being said about you online could be too. Creating and keeping a good online reputation takes work and is an ongoing process that all brands need to be involved in.

Online reputation monitoring has a large impact on a company’s revenue. Many businesses don’t consider the potential losses in sales, press coverage, and more until long after the damage is done. Would you like to learn an easy and extremely helpful way to monitor it? Click Here.
Preventing an online reputation issue is easier than cleaning one up.

You need to plan on how to use the online platforms that will best reach your market and then monitor them.

If you find a bad review, you should reply to it. Don’t ignore it. Give them an alternative, something to show that you care about their bad experience and want to make it right for them.

If there is an issue with a customer or a service / product, and it is not quickly answered and resolved by your company, your customer can now easily tell thousands of people within minutes. Between social media and online directories, they can let everyone know what they have experienced, so when new customers are searching for you, guess what they may find.

The good news: they will hopefully find the great reviews on those sites too!

Did you know that:

More and more, people are searching and researching online before they buy. The percentages are only growing. They believe what the online reviews are saying, having more trust in strangers than they do in advertising of any kind.

And:

• “93% of consumers read online reviews before making a purchase, highlighting their critical role in decision-making.”
• “85% of consumers trust online reviews as much as personal recommendations, showing their credibility.”
• “72% of consumers say positive reviews make them trust a local business more, boosting confidence in businesses.”
• “Products with at least 5 reviews are 270% more likely to be purchased compared to those with no reviews.”
• “81% of consumers use Google to evaluate local businesses, making it the top platform for reviews, followed by Yelp (6%), Facebook (3%), and TripAdvisor (3%).”
• AND GUESS WHAT–
• “96% of customers look for negative reviews specifically to get a full picture of a business.”
• “53% of customers expect businesses to respond to negative reviews within a week, but 63% report that businesses never respond.”

What is being said out there about your company or services and products?  Do you know?