I seem to be running into a particular situation a great deal lately, so I was compelled to write about it. Digital Properties By digital properties I mean your social media sites, ad accounts, …
Two Year Case Study: The Growth and Impact of a Clients YouTube Channel
(September 2023 – September 2025) Executive Summary The Plain English Attorney® YouTube channel, operated by estate planning attorney Jeffrey G. Marsocci, PLLC, has served as an …
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AI for Marketing & Small Business
AI is transforming how marketers and small businesses connect with their audiences in today's rapid-paced digital environment. AI-driven tools streamline marketing, improve targeting, and reduce costs …
Keeping Up With Google
A Guide to Algorithm Changes for Us Google’s search engine is one of the most powerful marketing tools available — and the algorithm behind it is constantly evolving. If your business relies on …
How AI is Supercharging Small Businesses
For many small businesses, the world of technology can sometimes feel like it's designed for trained coders at big corporations with bottomless budgets. But fear not, small business warriors! …
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Micro-Moments
What Are Micro-Moments Micro-moments are instances when individuals instinctively reach for their smartphones in order to fulfill a specific purpose. These purposes can range from acquiring …
